Website Building and Management
- Developing and supporting WordPress (PHP) websites;
- Creating and updating web pages;
- Modifying and redesigning your existing website;
- Setting up manual website backups on a regular basis (daily, weekly or monthly);
- Setting up and managing blogs;
- Researching and updating blog posts;
- Performing or assisting with SEO work;
- CRM integration; and
- Social media integration.
Email Marketing
- Identifying target audience and creating email databases for lead generation;
- Designing and implementing direct email marketing campaigns;
- Proofreading emails for clarity, grammar and spelling;
- Ensuring mobile-friendly email templates;
- Writing newsletters, including company updates;
- Upgrading email templates using graphics, personalization and advanced features;
- Ensuring prompt and accurate communication with clients via email to minimize unsubscribes;
- Analyzing campaign performance and suggest improvements;
- Reporting on sales revenue generated from marketing efforts; and
- Ensuring emails follow industry policies and best practices.
Content Marketing
- Re-purposing contents;
- Creating and planning your content management calendar;
- Editing graphics and images;
- Researching facts and figures;
- Creating and promoting contents;
- Sharing appropriate articles;
- Scheduling posts;
- Preparing a content strategy; and
- Developing and managing social media presence, such as Twitter, Instagram, Pinterest, Facebook, and LinkedIn.